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Content Writing and Publishing
As copywriters, we will develop the verbiage you need to achieve your online marketing goals. We will work with you to write appealing, concise, industry-specific content that is both comprehensive and search engine friendly. Time Allocation: Content Writing takes 1-2 hours per page depending on the complexity and length of the content.
Hyper-linking
To enable users to quickly navigate and enhance user involvement we will generate hyper-links that cross index information from one page to another. This will create a deeper level of participation as each user becomes more engaged in navigating your website. Time Allocation: Generally hyper-linking is done in conjunction with writing new content. If we need to hyper-link pre-existing content, the allocated time is variable depending on the size and length of the content.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of improving the volume and quality of traffic to a website from free search engines listings. As a marketing strategy for increasing your website traffic, we will consider how search algorithms work and what people search for. We will then analyze and write key words, re-title pages, write page descriptions, and fix problems that could prevent search engine indexing programs from fully indexing your site. Time Allocation: SEO generally takes one hour per page to complete.
Paid Marketing Campaign Management
Paid marketing is the practice of buying paid online advertising, most commonly search engine clicks. The largest paid online search engine vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. We will help you select an advertising investment amount, choose appropriate key words, submit the key words to paid directories, and manage the overall performance of the campaign. Time Allocation: The amount of time spent depends on the size of the budget, your marketing goals, and the number of key words purchased.
Viral Marketing
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Our viral promotions may take the form of cross-linking to other industry related sites, magazines, blogs, posting press releases, posting on forums, all of which create clicks back to your website. These techniques use pre-existing social networks and other websites to target your online audience. Time Allocation: Time allocated to Viral Marketing is completely variable based on the product and type of service offered. Extra time not allotted to any other service is generally spent on viral marketing.
Performance Analysis & Reporting
We will provide you with a monthly report detailing and categorizing time spent on each task. The report will include website usage and visitor analysis, custom graphs and charts, and suggestions to improve the overall performance of your website. This will allow you to determine the effectiveness of the techniques currently used and allow you to make accurate decisions on your future plans for success. Time Allocation: One hour per month.
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